![]() The namesake brand of Italian tennis professional, Sergio Tacchini, counts many past high-profile players such as Jimmy Connors and Mats Wilander among its sponsorships. Diadora sponsors Jan-Lennard Struff of Germany. ![]() The Italian company Diadora has been around for over seventy years and is a recognized name in the sporting goods business. Argentinian player Federico Delbonis has been seen wearing Babolat clothing on the court. The French company Babolat, known more for its racquet sponsorships, is also a player in the tennis clothing business. Prominent players who wear Asics include David Goffin and Alex De Minaur. Asicsįamous for its shoes and apparel, Asics is another Japanese footwear and sporting goods manufacturer popular among tennis professionals. Philipp Kohlschreiber of Germany sports Mizuno’s tennis apparel on the courts. Mizuno is a Japanese company with a history in sporting apparel that dates back to 1906. ![]() Yonex is one of the few tennis racquet manufacturers that continue to sponsor players’ tennis apparel. The Japanese manufacturer of sporting equipment, Yonex, is perhaps most recognized in badminton circles. Joma sponsors Pablo Carreno Busta’s clothing. Joma, the Spanish company, has been around for over fifty-five years and is a famous tennis apparel brand among Spanish and South American players. When I see the FILA logo, John Isner comes to mind. Though Fila was founded in Italy, the brand is currently owned by a South Korean corporation that designs and manufactures sporting goods and apparel. Novak Djokovic and Daniil Medvedev wear Lacoste. Lacoste, the company founded by tennis player René Lacoste, sponsors several top-ranked tennis players. AdidasĪdidas, the German company, sits high on the list of tennis clothing brands and counts Dominic Thiem and Stefanos Tsitsipas among its brand ambassadors. Roberto Carballés Baena, the Spanish player wears Lotto. The Italian sportswear manufacturer Lotto is a popular brand choice among European players. Rafael Nadal, Denis Shapovalov, and Andrey Rublev are among them. ![]() The American sporting goods and accessories giant, Nike, currently leads the pack with many high-profile players wearing their logo. Players who sport their own brands are not covered in this post. Here is a link to Score and Change, a site that keeps updating changes in the tennis apparel sponsorship landscape. Future sponsorship negotiations and deals will impact the current grouping. The brands shown below are grouped by their popularity among professional male tennis players. The estimated $300 million deal Uniqlo made with Roger Federer is an example. While clothing sponsors are an integral part of the tennis business, brand loyalty among players comes at a premium. From the growing list, it is clear that there is no shortage of tennis clothing sponsors. The players rarely sport the same outfit from one tournament to another. They wear clothes that are coordinated and fashionable. ![]() It’s important to note that all replica kits are completely legit and officially licensed products from the brand and club.Anyone who watches tennis on TV knows that tennis players are well-dressed.
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